PROPERTY NEWS: UEM Sunrise has introduced the Happy+ series, designed to meet the diverse requirements of different lifestyles

Key takeaway: UEM Sunrise Bhd has revealed the launch of its latest residential offering, the Happy+ series, as per an announcement by the developer. The new product line is divided into five distinct categories to provide a more seamless customer experience and integrate innovative product features into its future developments, catering to the different lifestyles and life-stage requirements of homebuyers.

The five categories are called KASIH Series, RISE Series, NEST Series, CLUB Edition, and LUXE Collection, as announced. UEM Sunrise's CEO, Sufian Abdullah, stated that their goal is for Happy+ to establish a distinct identity for their products and enable customers to easily locate products that fulfill their specific requirements. This strategy is the result of extensive research and years of comprehension of their customers' behaviors.

According to UEM Sunrise's Chief Marketing Officer, Kenny Wong, the Happy+ series was created to reflect the company's core design principles and cater to the varying lifestyles and life-stages of its customers. 

Additionally, the company is striving to increase customer-centricity and explore innovative designs that address customers' unanticipated needs. This series reflects the company's dedication to these objectives. The Happy+ DNA will be incorporated into all new UEM Sunrise developments this year, beginning with THE MINH, which will be the first residence under the CLUB Edition, with additional developments planned for the following year.

The KASIH Series features UEM Sunrise's starter homes that encourage community-centric lifestyles in accordance with the Malaysian government's initiative to assist Malaysians in achieving homeownership.

The RISE Series is designed with flexible spaces that can adapt to the homebuyers' lifestyle and offer limitless value propositions. These practical homes promote simplicity, recreation, and convenience.

The NEST Series homes are designed for multi-generational families, placing family first. These nurturing and secure environments are complemented by functional gardens and parks with recreational facilities for the comfort of everyone in the family.

The CLUB Edition residences are part of a beautifully designed hospitality-inspired environment, offering high-end features that emphasize prestigious resort-style living.

UEM Sunrise's most luxurious series, the LUXE Collection, showcases the company's ambitions and vision as space creators, designers, and property developers. These unique and exquisite products emphasize sophisticated and privileged living, crafted especially for those who appreciate the finer things in life.

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