PROPERTY NEWS: Sime Darby Property reaches the mark for premium products with the excellent 100% take-up of East 57 in KL East

Key takeaway: 

Sime Darby Property Berhad ("Sime Darby Property" or "Company") demonstrates that virtual launches may be successful in the premium market, with a remarkable 100% take-up rate for the East 57 units, which were priced between RM1.8 million and RM2.8 million.

Last weekend, the Company staged a virtual launch for East 57 in KL East, and in less than a day, all 57 units of the freehold, three-story superlink residences were completely sold out, continuing the Company's tradition of rapid market absorption.

Due to the restricted supply of well-designed landed apartments in the KL East and Melawati areas, Dato' Azmir Merican, Managing Director of Sime Darby Property Group, claimed that East 57 drew considerable demand even before its introduction.

For the East 57 houses, there are three different unit layouts and sizes to choose from.

"Our great market insights and clear understanding of client demand are the keys to East 57's success." It's never simple to introduce a product that costs more than RM2 million, but if we get the fundamentals right — the correct product offering, design, and price – we can succeed. The development's natural surroundings, larger floorplans, and low density attracted to the area's young, growing families and proved to be just what they were searching for," stated Dato' Azmir.

The development is notable for a number of reasons, one of which is its distinctive architecture. The six-acre freehold enclave is located at the base of the world's longest Quartz Ridge. Because the site has a hilly, undulating topography, each home is built in accordance with the site's natural contours, blending seamlessly into the scenery of the surrounding rainforests and maximizing panoramic views of Bukit Tabur and the KL City Centre. Outdoor playgrounds, resting pavilions, al-fresco dining areas, a fitness centre, and even a unique treehouse are among the development's nature-inspired amenities.

Homes in this neighbourhood are designed to be open, bright, airy, and cool, with slightly larger floorplans than standard superlink condos.

Homes in this neighbourhood are designed to be open, bright, airy, and cool, with slightly larger floorplans than standard superlink homes. There are three different sizes and configurations for units. Type A and C are 26' x 80' with 3,302 sq ft and 3,493 sq ft built-ups, respectively, while Type B is 32' x 58' with 2,829 sq ft built-up. The configurations typically range from 5+1 to 6+1 bedrooms and five to eight bathrooms.

A corner unit in the Type A East 57 houses, only 20 minutes from the city centre of Kuala Lumpur.

KL East is only 20 minutes from Kuala Lumpur City Centre, with easy access to major highways and a 5-minute drive to the Gombak Integrated Transport Terminal. With the completion of two residential stages, the KYS KL East International School, the booming KL East Mall, and the upcoming addition of a world-class park, the KL East Geopark, KL East is rapidly maturing.

To find out more details, please visit: simedarbyproperty.com 

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