Key takeaway: Property developer ParkCity Group’s first integrated development at its award-winning township of Desa ParkCity in Kuala Lumpur has received overwhelming response with 73% of its residential units taken up at its Priority Sales event over the weekend of Nov 26 and 27.
The Scandinavian-themed project Noöra saw overnight queues as prospective buyers turned up as early as 4pm the day before the Priority Sales event held for those who had registered their interest earlier. There were similar scenes at previous project launches at Desa ParkCity in the past, testament to the township’s enduring popularity among property buyers and investors.
Noöra is located on a 6.63-acre freehold plot on the southern fringes of Desa ParkCity. With a projected gross development value of RM1 billion, the project features 1,156 residential suites within two 52-storey towers, and a 50,000 sq ft retail podium.
Targeted at single dwellers and young millennial families, the residential suites range in sizes from 520 sq ft to 1,282 sq ft and priced from RM900 to RM1,000 per sq ft.
Meanwhile, the retail component called Noöra Walk will be fully managed by ParkCity to best provide a curated retail experience with offerings such as co-working spaces, fitness studios, F&B outlets, grocers, and other lifestyle propositions and services. This offers Noöra residents added convenience on top of the extensive facilities within Desa ParkCity.
Living made simple
Noöra’s name which means light in the Scandinavian language, reflects the project’s bright and airy spaces that are designed to meet the needs of post-pandemic living.
“Following the Covid pandemic experience, most of us have realised what matters in life is not about material trappings and the single-minded accumulation of wealth. Our priorities have shifted, and we are now more appreciative of simple yet rewarding living,” said ParkCity Group CEO Datuk Joseph Lau.
“The Scandinavian ethos ticks most of the boxes when it comes to providing a simpler and more sustainable way of life,” he added.
ParkCity worked with a team made up of globally renowned architects and designers including Serie Architects (UK) and Scandinavian design advisory Liti Design to offer Noöra home buyers functional yet comfortable homes. Besides simplicity, the project’s design also emphasises sustainability and integration with nature.
“We always listen to our customers’ needs and wants. Each project in Desa ParkCity is unique. Being a part of this development means being part of a community that values wholesome community living,” said Lau.
“It is a community that feels like a family and Noöra is our latest addition to the family,” he elaborates.
A self-sustaining township
Desa ParkCity is a 473-acre self-sustaining master-planned township. Its development is guided by five pillars: FAMILY, NEIGHBOURHOOD, COMMUNITY, CONNECTIVITY and CONVENIENCE.
It boasts award-winning projects and facilities which include retail entertainment centres The Waterfront and Plaza Arkadia as well as the very popular pet-friendly Central Park. The township also features an international school and a medical centre.
ParkCity and Desa ParkCity have received multiple awards over the years including from the FIABCI World Prix d’Excellence Awards, the ULI Asia Pacific Award for Excellence, The Edge Malaysia Best Managed & Sustainable Property Awards and The Edge Malaysia’s Property Excellence Awards (TEPEA).
Among the latest accolades is The Edge Malaysia-PEPS Value Creation Excellence Award (residential category) at TEPEA 2022 for South Brooks, a condominium in Desa ParkCity.
For more information on Noöra and Desa ParkCity, visit www.noora.com.my.
About ParkCity Group
ParkCity Group is a regional property development and investment company with a diverse business portfolio spanning across industries, including investment, retail and private education. Its flagship master-planned township Desa ParkCity has paved the way for two other master-planned developments to date - Marina ParkCity in Sarawak and ParkCity Hanoi in Vietnam.