PROPERTY NEWS: Mah Sing H.O.M.E. campaign launched for easy ownership

Key takeaway:

With the tagline "H.O.M.E," Mah Sing Group Bhd has started its own homeownership campaign (Home Ownership Made Easy). The campaign, which runs from July 1 through September 30, attempts to address the three primary concerns of prospective homebuyers: saving for a down payment, loan eligibility, and paying monthly payments.

Founder and group managing director Tan Sri Leong Hoy Kum remarked that the sales campaign's goal is to make homeownership easy for homebuyers, particularly first-time buyers, by continuing to provide enticing benefits and discounts in a media release on Monday (July 4). This initiative involves 13 projects, with 10 of them located in the Klang Valley, one in Johor, and two in Penang.

He added, "given the remarkable take-up rates of our reasonably priced M Series properties, we are well aware that our products are favourable products for the market. That, however, falls short. We wanted to create a sales strategy that could satisfy the needs of the current market while also addressing the problems that homebuyers could have."

"At this point, the Mah Sing H.O.M.E sales campaign is officially launched. We anticipate that the ongoing economic recovery will boost pent-up demand for reasonably priced homes in prime areas that provide easy access to amenities. We are convinced that H.O.M.E will increase the sales momentum for our products, and we are planning to meet our 2022 goal of selling RM2 billion worth of new properties.

Additionally, the campaign also pledges homebuyers no down payment, no stamp duty, easier loan approval, and lower monthly payments.

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